The local police department in Gwent, Wales, will be screening a 30-minute movie showing the possible dangerous consequences of texting while driving to their local schools soon, that they hope will help prevent texting-related accidents.

Not content with the usual scare tactics, they've created "COW", a visually graphic and bloody, yet probably very effective public service announcement.

If you tend to text while you drive, then we hope that this video will wake you up.. [warning: not for the feint-hearted]

A clip from "COW"

Articles: BBC News, Gizmodo