We all know that once you open a carton of milk, it starts to spoil. Normal milk jugs trap air inside them, which causes milk to spoil rapidly. This shrinking jug called "Fresh", collapses along with the amount of milk inside, keeping the amount of air in contact with milk at a bare minimum, and thus keeping your milk fresh longer.


This ingenious idea of a concept is easy to use too - Simply push the button on top to open the valve to pour the milk out. The container gets shorter and shorter as you continue forcing the milk out.

"Fresh" is one of the entries in this year's James Dyson Awards competition which we believe deserves to win a prize, if it does what it claims - keep milk fresh for a week longer.

Article: DVICE
Product Info: James Dyson Award