Sony Ericsson launches Entertainment Unlimited and unveils Idou and W995

Posted by Simpur | Posted in , , | Posted on Monday, February 16, 2009

As promised, the Mobile World Congress does not disappoint, even during its early hours. Sony Ericsson was the first to hold a press conference during this year's event, introducing a new series of products to be marketed as 'Entertainment Unlimited'. They have also unveiled two mobile phones to be launched under this new series, the W995 and the concept-named Idou touch-screen phone.

Entertainment Unlimited will bring together rich content, unique applications and the best in entertainment experiences to you. Sony Ericsson will be uniting their Walkman music, Cyber-shot imaging, Java gaming and messaging experiences all into one.

The first phone unveiled today, the W995 Walkman phone, offers the most complete communication package to date. This 'slide' phone boasts an 8.1 megapixel camera, A-GPS, Google Maps, Wi-Fi and a scratch-resistant display, among others. It will also include Sony's new Media Go software, which will let you send your photos and videos using Wi-Fi to your PS3.

Sony Ericsson W995

Arguably the biggest news of the press conference was the unveiling of the Idou, a glimpse of another one of a number of projects that will be launched under Entertainment Unlimited. The Idou (it will be changed to a more commercial name before this summer), features an awesome 12.1 megapixel camera with Xenon flash and an intuitive touch interface. Users will be able to tap their way to their favourite videos and music by using the full-touch media menu, based on the Symbian Foundation operating system.

Sony Ericsson Idou

There's been no news on the cost of both of these phones once they're available in the market, but you can look forward to the second quarter of this year for the W995's release, and the second half of this year for the Idou's release.

Product Pages: W995, Idou

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