Young, innovative UK-based company SquidLondon recently sold out of their limited edition collection of 100 umbrellas that change colour when they get wet.



These umbrellas feature hydrochromatic ink that's water-reactive, which start off white when dry, but come to life filling itself with multiple colours when the rain starts pouring.

SquidLondon conducts experiments with 'smart' materials and textiles to create a range of innovative color-changing products.

There's no word on whether they will be mass producing these umbrellas in the future. They are, however, in the process of designing their next collection.

Articles: Fashioning Technology, OhGizmo!
Product Website: SquidLondon